Client Love

Ultimate Money Date • Teacher

Kim finally UNDERSTOOD HER OPTIONS

I'd been in the default fund for 8 years. I didn't even know other options existed.

"Zara explained everything so clearly and was super friendly. I'm so glad I booked in to get this sorted."

✓ Switched to growth fund

— Kim Barnes

Wealth Plan • Property Investor

Jess found $16K BLEEDING into rentals

I was so focused on "positive cashflow" that I couldn't see it.

"I think you're spot on about the $16k just bleeding into the rentals. Really appreciate you running through this with me properly."

✓ Numbers actually made sense

— Jess

Ultimate Money Date • Lawyer

Lauren DIDN'T DREAD the conversation

I thought I'd feel judged or stupid. I actually didn't dread talking about money for once.

"Honestly you are so easy to talk to. That was such a relief. You made it feel really straightforward."

✓ No shame, just clarity

— Lauren

Wealth Plan • Project Manager

Ingrid stopped playing it TOO SAFE

I was confident with money — but playing it safe was quietly costing me flexibility.

"Zara helped me align strategy with values. She bridges the emotional and practical sides — something most advisers miss."

✓ Strategy that fits her life

— Ingrid Gillingham

Wealth Plan • 33, Auckland

She went from ANXIOUS TO EXCITED

Around Christmas I felt anxious and unsure. I didn't really understand my numbers or what was actually possible for me financially.

"Now I feel excited. It's a huge difference. Selling the house is a big decision, but I feel really comfortable making it because I can clearly see there are better things I can do with that money."

✓ Confident on $800K decision
Wealth Plan • Workplace Development

Brieana went from AVOIDANT TO ORGANISED

I felt disorganised and disconnected from my money. I needed someone who got the emotional side.

"I now feel confident and clear. I'm even excited by the topic — a big shift from how avoidant I felt in the past."

✓ Full wealth strategy

— Brieana Thompson

Financial planning & investment advice

Who's looking after
your financial future?

Your investments, property, income and retirement plans are connected. Your advice should be too. FoundHer brings financial planning, investment advice and professional judgement together, with ongoing support available as life changes.

Zara Malcolm, financial adviser and founder of FoundHer

Financial planning and investment advice built around your life.

You've built something worth thinking carefully about.

Good financial advice matters long before something goes wrong.

  • Your income has grown, but you haven't revisited what you're doing with it.
  • You've accumulated investments, property or business assets, but you're not sure how they fit together.
  • Retirement is getting closer, and you want someone helping you think through the next chapter.
  • You have an accountant, lawyer or mortgage adviser, but no one looking across your personal financial life.

That's where FoundHer comes in.

Financial advice that brings the different parts of your financial life together, with someone you trust to help make sense of what comes next.

Why good advice matters

The decisions are connected. Your advice should be too.

A change in work affects how you invest. A property decision affects retirement. We connect the moving parts so each decision makes sense in the context of your whole financial life.

Choose the financial decision you are considering

Decide what to keep, invest, repay or set aside, with a strategy that reflects what matters to you.

Start the Conversation

Understand where you stand, reset your financial priorities and build a clear way forward.

Start the Conversation

Understand when you can step back, what you can afford to spend and how your money can support the years ahead.

Start the Conversation

Weigh the impact on your cash flow, debt and investments before committing to a major financial move.

Start the Conversation

Know how a change in income affects your options, your financial buffer and your longer-term plans.

Start the Conversation

Bring business cash, personal wealth and future plans into one joined-up financial strategy.

Start the Conversation

Three ways to work with FoundHer.

From one important decision to a comprehensive strategy, with ongoing investment support coming soon.

PLAN

Personal Wealth Plan

A complete financial strategy connecting your income, debt, property, investments and retirement, with clear recommendations.

Start the Conversation
DECIDE

Scoped Advice

Professional advice on one important question. We assess the options, explain the trade-offs and recommend a way forward.

Start the Conversation
INVEST

FoundHer Invest

Coming soon. Investment strategy, portfolio recommendations and optional ongoing monitoring, connected to your wider financial plans.

Start the Conversation
Zara discussing a notebook with a man seated beside her

The FoundHer approach

An adviser who sees the whole picture.

We get to know your circumstances, challenge assumptions and make recommendations backed by research and modelling. Choose ongoing advice and the relationship continues as life changes.

  • Joined-up financial strategy
  • Clear, considered recommendations
  • Ongoing advice when you choose it
Start the Conversation

In their own words

What our clients say.

Browse five client testimonials
Five client perspectives

I was apprehensive about committing the money to a wealth plan with Found Her, having had a relatively poor experience with a more "traditional" advisor in the past, but I'm so pleased I did.

Lorna Chaplin
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I was apprehensive about committing the money to a wealth plan with Found Her, having had a relatively poor experience with a more "traditional" advisor in the past, but I'm so pleased I did.

Before, I knew I was fairly organised, but I definitely didn't pay enough attention to the details, or have much of a plan or goals.

Zara was able to highlight areas that could be managed far better with quite simple changes, like my KiwiSaver, or my investments, and showed me what my life could look like based on different decisions and scenarios, which was really helpful to see mapped out, and also quite exciting to see the possibilities.

I feel far more informed now. I don't need to overhaul everything, but I have far more clarity and peace of mind for the future and what I'm building.

On top of that, Zara is just genuinely lovely to chat to, she really is trying to ensure women know their worth and their value, and I value that so much.

She provided clear, structured options that made my financial future feel both achievable and purposeful.

Ingrid Gillingham
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I've always felt confident in my ability to manage money and understand the principles of building wealth. However, working with Zara elevated that understanding by helping me align financial strategies with my personal values and long-term goals. She provided clear, structured options that made my financial future feel both achievable and purposeful.

What sets Zara apart from many other financial advisors is her unique insight into the psychological factors that influence our financial behavior. She skillfully bridges the emotional and practical sides of financial planning, ensuring that both are considered in a cohesive strategy.

What truly made the experience impactful were Zara's thoughtful, probing questions. They challenged me to reassess my financial priorities and, as a result, I've developed a far more effective and meaningful long-term plan that genuinely supports my needs.

Her practical and tangible actions/ advice along with high level emotional intelligence/ care is next level

Travis Cochran
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To anyone considering Zara and her expertise I could not recommend her highly enough! Her session with me around money was one of the most insightful things I've done around money and I've done ALOT of work on it being a business owner doing multi 6 figures and lots of mindset work her support has changed my business and personal life.

I now have a clear goal on the next 12 months, 3 years and beyond.. I feel so solid in what I'm building now and truly expansive with money rather than the underlying fear I've had since I was young

Her practical and tangible actions/ advice along with high level emotional intelligence/ care is next level

Would not be surprised when she takes over this industry!

Trav (The Technician Coaching & Podcast)

I thought I had everything sorted with my own spreadsheets, but having her put real structure around my financial plan has made everything feel achievable rather than overwhelming.

Rosaria Marsh
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Working with Zara has been such a game-changer. I thought I had everything sorted with my own spreadsheets, but having her put real structure around my financial plan has made everything feel achievable rather than overwhelming. What's resonated most is how she asked thoughtful questions about the why behind my goals. It really made me stop and think about what I want in my life beyond money, which has actually helped me shift my spending habits in a positive way.

I've already noticed a huge mindset shift; I feel lighter and more in control knowing there's a clear plan in place. Zara has a really encouraging, down-to-earth approach, which makes it easy to be honest and actually excited about my finances.

After our six months together I am now feeling empowered, clear and confident around my financial world.

Brieana Thompson
Read full testimonial Close full testimonial from Brieana Thompson

Zara has genuinely transformed the way I relate to my finances.

When we first met, I was feeling disorganised and disconnected from my money and how I was managing it. After meeting her at an event, I immediately knew she was the right person for me to work with.

Money carries deep roots (conditioning, patterns, and old stories) so it was important for me to partner with someone who felt safe, grounded, feminine and who approached finances holistically rather than just numbers on a spreadsheet.

After our six months together I am now feeling empowered, clear and confident around my financial world. I'm even excited by the topic, which is a big shift from how avoidant I felt in the past.

I would highly recommend Zara to anyone wanting the perfect blend of sharp financial expertise and the emotional intelligence that is required to unravel old conditioning and build a relationship with money that feels healthy and empowered.

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